I've been asked a number of times by readers, if selling PLR (Private Label Rights) products actually works. In other words, because so many other people have access to the exact same product can you still generate income and sales from it?
The answer is... Yes! In fact, just this morning I had more sales come in for my private label products than my own products (collectively). Not bad for products I didn't even have to create.
Note: Overall I do sell more of my own products, but I still do well selling PLR.
So why do my PLR products sell, when others can't sell any?
The biggest problem people have with PLR, is that they use the graphics (such as the book cover) that comes with the PLR book, video, software, etc. This is the wrong way to go about it. Not only will you be facing a lot of competition (everyone selling the same looking ebook), but if you do start to get sales, it's not hard for competitors to track down the exact same ebook and start selling it too.
Therefore you have to make yourself unique. Here are my top 4 tips for making PLR products unique and why I get sales for these products when others don't.
Top 4 tips for getting sales with PLR products...
1. Repackage the product: I purchase several PRL products and package them together to make one product. Be sure to check the products you are packaging together as there are a LOT (most in fact) of PLR products that are just rubbish. Watch out for repetitive content. For example I had to remove one of the ebooks from the package as the content was too similar to another ebook.
2. Make a custom cover: The PLR products I sell have their own custom covers. They are my brand. And although I can't stop anyone selling the actual ebook, if they have the rights too, I can stop them using my cover, as that's my brand and I control it 100%.
3. Write your own sales copy (or have it written): In other words use custom sales copy to sell the product. Or better yet, have a custom video made. Just like the point above, you willl own the rights to your own sales copy or video. No one else can use it. You control it. It makes you unique and it's part of your brand. Whatever you do, don't use the sales copy that comes with the PLR product.
4. Set your own price: A lot of PLR products price the recommended retail price too low. If you've put together a good package, you can charge a lot more for it. I sometimes double or triple the price.
The bottom line is, when it comes to getting sales for PLR, you have to make it look like a custom and unique product. The only way you can do that is to make it your own brand. Give it its own unique look. That's something you can control. If you do this, you'll get sales!